What a PR degree won’t teach you…

Flickr – tanakawho

My Tuesday started in the bleakest of ways yesterday, after a late night emergency visit to the vets for my beloved little kitty and a hefty price tag to go along with, I have been feeling more than a little sorry for myself.

And then look what comes along to brighten my day:

Official proof I’m a charmer!

My lovely mum always told me that manners cost nothing, and she also told me a smile can travel lightyears.

I’ve never personally met Richard, and it never crossed my mind that I HAD to thank him for his kind words – that’s just something that should come naturally, no?

Flickr – viZZZual.com

Being friendly, polite, positive and personable is something so incredibly important in any career. Nowadays (thankfully) it’s rare to find a boss who continually cusses, is ungrateful for your contributions and couldn’t care less about you as a person – no one gets terribly far with a bad attitude or bad people skills.

Unfortunately, being a nice person isn’t something that university will ever teach you, it’s something that comes with life experience. While I’m only 20 years young I do feel as though I’ve seen a lot of working life, especially so in the last four months here at Creo.

Working in the real world has made me realise that there’s so much that a university degree can’t give you…

Manners

Flickr – Sharyn Morrow

Being polite, remembering to say please and thank you, removing cuss-words from your vocabulary and respecting others (either above or below you in seniority) is either something you’re born with or something you can master. Looking down your nose at anyone isn’t going to get you anywhere. If you’re not getting jobs you apply for, maybe check your attitude, are you overly-confident? That can come across as arrogant and rude – both a big no-no!

Remembering where you’ve come from…

I personally find humility a really lovely trait in a person – although some people take it too far and only fish for compliments – always remember where you’ve come from, even when you’re at the top one day. The people who are your juniors are in the position you were in once, so remember to treat them with respect. Be a normal human being, don’t let power get to your head when you’re trusted with new tasks – you’re trusted, so don’t blow it with overconfidence.

Client care

Flickr – Jason Theodor

University will never teach you how to deal with someone aggressive, someone rude or someone who’s quite frankly a *cuss-word*. Unfortunately, the world is full of these people and you’ll inevitably meet them when you start dealing with clients and suppliers – just remember to remain calm!

I’ve personally dealt with situations that have become heated and legal action has arisen as a result, the best thing to do is be professional – what you do and say in situations like these will stick with you for the rest of your career.

Dealing with difficult people is a real part of the job, you need to be confident and diplomatic in confrontational situations. Just think before you speak, ask yourself:

Are you within your legal rights to say what you’re about to? 
Will saying it affect your reputation as a PR practitioner?
Will saying it lose you business, either now or in the future, with valued clients?

Another customer care issue you will come across: those who ask too much.

Flickr – Vic

Sometimes deadlines creep up on you from nowhere, but sometimes it’s from a panicked client who’d forgotten a deadline and requests your help with a few hours to spare. And, with a charming and ‘happy to help’ attitude, you, of course, accept. 

I’ve found that sometimes clients ask for more than is specified on their agreed timeline of work, but you should always be happy to go above and beyond with extra tasks. After all, busy means business! 

It can be difficult to hold your tongue when someone is being rude to you, and understanding how to be diplomatic only comes with time.

Flickr – quietlyurban.com

The most important this to take away from this is try to be charming! Positivity, humility, manners and consideration of others – it will all help you cement yourself in people’s minds that you’re a lovely person, and that’s something to be really proud of.

You can read Richard’s post about the importance of being charming here.