PR Day to Day: Changing from a student to a professional

Again I find myself apologising for my online absence, it’s been a whirlwind of a summer working full-time at Creo, and now that the final year of university is looming into view, I’m actually excited by the prospect of getting back behind some books *nerd alert*.

fickr – Klaus M

I have to say thanks again to Richard Bailey at Behind the Spin, for reminding me about my blog via Twitter this morning. With a mountain of scrawls on my to-do list for work I rarely get the chance to scroll down far enough to catch a glimpse of the note: “Must blog this week!” – oops.

flickr – banspy

While one mustn’t complain about being busy, because busy means business, it’s been a summer where I’ve perhaps forgotten the obligations I have to myself while the world of work takes over. I’d like to be able to preach to all students that living and breathing nothing but PR is the way to go – but let’s all remember (myself especially) that there’s an important balancing act of work vs. life, in order to stay sane!

Moving into the world of work…

Well, it’s certainly a daunting prospect, it even was for me and I was desperate to get away from the university libraries and endless essays. There’s always the worry of the fact you won’t impress or you won’t fit in, or simply that it’ll be so different from uni you won’t have a clue what you’re doing.

The important thing is to breathe. Just take a second to think – “these people liked my CV and interview enough to hire me in the first place”. As far as impressing with your skills, nobody expects miraculous eureka moments from graduates, just ease yourself in until you’re comfortable, and then start being brave with those nut-case ideas – remember, someone initially thought of meerkats to sell insurance, nut-case sometimes works!

flickr – JD Hancock

As a junior account executive or PR assistant, whatever your first title, you won’t be given mass responsibility, so there’s no need to worry all that much just yet, find your feet first. 

Perhaps that’s why I’m excited to go back to university. As a final year project I’m expected to find two clients and produce two campaigns to meet their real-life needs – and the creative juices are flowing. Hallelujah, there’s no creative barriers before I’ve even got out of the starting blocks!

When moving into the world of work remember to make time for yourself. I’ve been over-excited and keen to impress so I’ve taken work home with me in order to open up work hours for bigger and more creative projects. Bringing work home shows dedication, but for me, it’s become a habit, perhaps a bit of an addiction – I feel like a spare part just sitting at home doing nothing.

flickr – Giulia Geraci

It’s important to remember that you’re a person too, not just an employee. Remember to make time for family and friends – and from personal experience, some TLC for your car. Being a person is why you’re good at PR in the first place, so don’t lose yourself among all the media reports and press releases of the working world.

Remember to keep time aside for what you love, for me that’s reading, baking and blogging. Sadly, my current Game of Thrones book has been acting as a paper weight, my waistline has notably shrunk (although I should be pleased), and I’ve replaced my time to blog with time to catch up on extra work. This will all be changing!

Congratulate yourself on getting a job – it’s not easy! – make an effort to shine, but remember you’re a person, and your life is what feeds your personality, and that’s what makes you so great at what you do.

flickr – Arielle Nadel

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