PR Internships: The first week – excitement, nerves, expectations

Flickr – Freddie Pena

It’s no secret that I’ve been chomping at the bit to start doing some real PR work – thankfully I have the summer off and a break from essays – so, as you can imagine, I was so excited to start an internship this week.

Creo

I’m working with Louise Robinson at Creo Communications Limited for the next four weeks and I’m in love with it already and it’s day 3. Getting to grips with real clients and getting my head around tenders and proposals has been a bit of a blur, but a brilliant blur.

Don’t get me wrong though, Monday morning heading to the office my stomach was doing somersaults. I’ve known Louise for a good while now and I’ve worked with her while previously on placement, but there’s always expectations to live up to.

Flickr – Linus Bohman

Then getting my own work email and keys for the building, which was definitely an ‘oh my god I’m a grown up‘ moment, didn’t really help the nerves either!

I’m so glad I’m comfortable and cracking on with work so quickly, so for anyone going into their first internship or placement here’s my top tips:

1. It’s okay to be nervous

First off nerves show that you care – and that’s always good. If you care how you perform and how the team is going to view your work then you’re going to put a good amount of effort in, so give yourself some credit: at minimum your commitment is impressive.

2. Ask, ask, ask and smile

Flickr – Ethan Lofton

I’m sure Louise may be borderline sick of my questions by now but it’s always better to ask than to guess and get things wrong. Asking questions and having a smile shows your enthusiasm and that you’re happy to be there – no one is going to want a sour face in their office.

3. Use your initiative

If it seems like a good idea to suggest doing something extra, making a change to something or completely re-angling a release then suggest it. Of course, be polite about it (see point 4), but you’re the newest blood the team has got and while you don’t have the most experience or knowledge you do have the freshest eyes and new perspectives are always welcomed in the creative process.

4. It takes nothing to remember manners

Flickr – mrsexsmith

Always be polite – even if you’re asked to proofread someone else’s work and it needs a good tweaking session. It’s so easy to be polite and nice to other members of the team and to clients – even if they’re really awkward or rude. Unfortunately someone rude often sticks in the memory and this industry is all about reputation, so don’t spoil yours in the starting blocks.

5. There are no stupid ideas

It’s intimidating to contribute to a group of industry professionals who’ve been in the game 100 times longer than you have – but speak up. There’s no point in sitting in meetings completely silent, you have a voice, and no doubt you have ideas, so tell them. The team will appreciate your contributions more often than not, and even if not they’ll appreciate your efforts – show people you’re trying.

Again I must remind anyone reading this that I am by no means an expert, but these are my tips from my experience. 

Flickr – JD Hancock

Good luck to anyone who is off to start an internship or placement – I hope it goes well! And I hope you enjoy it as much as I’m enjoying mine!

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