The End Of Second Year: My new views on PR

Now the rush of deadlines has finished for my second year, the idea that my final year is just around the corner is rather a scary one.

Flickr – Chris Ford

While I’m eager to sit and dream of what the future holds for my ‘career’ I always find it helpful to reflect on the year just gone.

At the end of my first year I was skeptical as to whether doing a degree was worth my time (not to mention copious amounts of money). I didn’t see the relevance of my journalism studies and I definitely didn’t have a clue as to what the real world of PR entails.

So, am I older and wiser?

Is a PR degree worth it? I’ve spoken (or perhaps ranted) about this in a previous post which you can read -here- but now I’ve finished my second year I’m probably more likely to say that yes, yes it is.

PR is such a strange profession, one day spent behind a desk typing lots of copy for various clients and the next you’re dealing with a crisis and liaising with the media to get your story out. One day could be a simple scheduled event and the next you’re overseeing photo-shoots and filming.

Flickr – Johnathan Cohen

With a degree you cover all bases, whereas stepping straight into the job there could be one particular day you find you’re totally out of your depth. It may not prepare me fully, but I’m a lot more confident in the knowledge that I at least ‘kind of’ know what I’m talking about when I get out into the real world.

I’ve read many practicing PR’s complain that graduates don’t know how to write for newspapers, but thanks to my many lectures and workshops on journalism I feel I’m maybe a step ahead other candidates because I do. I really do know how to write (perhaps ignore this blog as evidence of that though).

Second year was a massive step up. I spent a lot of lectures in my first year wondering how someone couldn’t know what a noun is or the grammatical structures of a sentence (I mean, c’mon really? You’re at uni and you don’t know that?). Second year focused on the nitty-gritty – planning events, writing proper copy, dealing with crisis’, ethical dilemmas and how to really achieve results.

Flickr – stuartpilbrow

I feel a lot more prepared after this year than I did last – and maybe some of that is to do with work experience, but a lot of it was to do with my education.

This blog has helped me reach out to a wider community that I wasn’t sure would accept me – here’s yet another undergrad overenthusiastic and under-educated – but I seem to have found a profession where people are really eager to see success. So to anyone who has supported me this year in any way – thanks!

My final word:

I still think PR is a juggling job and a complex one at that, but I feel more prepared and more aware. First year practically bored me to tears, but this year having a real taste of it, I feel as though I’ve fallen back in love with PR.
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